Yma O Hyd

The idea for the “Yma O Hyd” campaign was dreamt up during the COVID-19 lockdown. Our aim was to highlight the very best of the industry as they returned to a form of normality after months of empty seats. Since we launched our business in 2017, we’ve specialised in working with businesses within the hospitality industry and have had the privilege to work with some of the best independent restaurants around.

The year 2020 will be remembered as a testing time for everyone. The hospitality industry has faced months of uncertainty and are only now beginning to find their feet again.


Image: Matt Holyoak

Iwan Rheon is a Welsh actor, singer, and musician. He is known for his portrayals of Simon Bellamy in E4’s Misfits and Ramsay Bolton in HBO’s Game of Thrones, as well as playing Mick Mars in the 2019 movie The Dirt based on Mötley Crüe. He has also appeared in Vicious, Riviera and Inhumans.

Play Video